I saw this in the cinema the other day when I went to see Helvetica, and I thought it was worth sharing:
Thanks, Harry – loved it.
That is amazing. Made my day, especially as my day as consisted thus far of drinking huge amounts of coffee and reading about Literary Theory. They gave Pink’s ‘God is a DJ’ song as an example of authorial omniscience. Which I think very nearly equals the Toy Story/virility analogy.
There are some other ads from the same campaign on YouTube, but I didn’t think they were as funny.
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