Marshall McLuhan: You Know Nothing of My Work! by Douglas Coupland

Pointless fact about Marshall McLuhan: he has always been oddly tangled up in my mind with Malcolm McLaren, he of the Sex Pistols and Buffalo Gals. The lingering after-effects of a youthful misunderstanding. Malcolm McLaren, in turn, gets mixed up with Malcolm McDowell.

I’m a fan of Douglas Coupland’s novels — they’re not all masterpieces, but they’re always worth reading — and his fascination with media, pop culture and technology made him seem an intriguing person to be writing a biography of McLuhan, based on my vague idea of McLuhan’s work.

And I think it’s true that there’s a real meeting of minds there, and this book is quite readable, but I was left wondering if biography was the best form it could have taken. It might have been more interesting to read a book in which Coupland responded directly to the work; i.e. by taking a couple of essays and surrounding them with commentary, annotation and footnotes. A bit of playful fisking.

Still, the book served well enough as a short, light, introduction to McLuhan’s life. It made me think I ought to pick up one of McLuhan’s own books, so it clearly worked on that level.