Nintendo have announced that their new games console, referred to previously as the ‘Revolution’, is actually going to be called the ‘Wii’. Personally I think that ‘Revolution’ was a fucking awful name – or at least a leadenly literal-minded and unimaginative one. I can’t quite decide about ‘Wii’, although it does make a good logo:

I think it’s a good thing that it’s neither too techy-sounding or too macho, but it may have strayed too far into Hello Kitty territory. Nintendo are keen on the association with ‘we’, but I’m not sure that makes up for the associations with small Scottish things and urine. If they were going to go for a clean, modern sounding monosyllable, how about Kii? Or something.

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