All the coverage about the position of soccer in the US, and whether Beckham moving there will have any impact, had me thinking. If his new home ground is only half-full, he’ll still be playing in front of about 13,000 fans. It’s true, that’s not very many compared to the Bernabéu or Old Trafford, but it’s a good crowd for a match in the Rugby Union Premiership and a miraculous one for county cricket.
Average attendances for soccer in the US (the 5th most popular team sport) are significantly higher than those for rugby in the UK (the 2nd most popular team sport). In fact, according to this list of sports attendances on Wikipedia, the English rugby premiership draws the biggest audiences of any non-soccer league in Europe, and it still only has an average attendance of 10,271; not just less than Major League Soccer, but less than the National Lacrosse League in the US.
Perhaps ‘why don’t Americans like soccer?’ is the wrong question. More interestingly: why does Europe only manage to support one team sport as a megabusiness while North America supports three or four? Why is Europe a sporting monoculture?