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Interesting piece by Danny Finkelstein about just how little attention the voters are paying to politics, most of the time: 'In his invaluable book on the last election campaign, Smell the Coffee, Michael Ashcroft provides the result of polling he commissioned to track the impact of Conservative campaign activity. For two months in the run-up to polling day, voters were asked: “Has there been anything in the news about what the Conservative Party has been saying or doing that has caught your eye this week, whether on TV or radio or in the papers?” Most of the time the proportion who could think of nothing hovered around 90 per cent.'