"These large gummed labels – known as cloth tickets, shippers tickets, or bolt tickets – were attached to bales of printed cotton cloth for export from Britain (read 'Manchester' in many cases). They were designed by British artists who depended on information from company agents in the various territories for subjects that were intended to be appealing for their markets.
Most of these probably date from around the 1920s to the 1950s (but I could be wrong) and were intended for the African market. "