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Apple Maps update

I was pretty scathing about Apples new maps for a variety of reasons: business listings which were mispelled, years out of date or hundreds of metres from where they should be, building outlines that aren’t properly aligned with the street layout, and a whole lot of stuff which is just missing: not just shops but schools, post offices, churches, park names, art galleries.

But the thing I thought was completely unforgiveable was all the missing train and tube stations, including major London stations like Wimbledon and Tottenham Court Road. And there really were a lot of gaps; for example, of the four stations with Wimbledon in the name — Wimbledon, South Wimbledon, Wimbledon Park and Wimbledon Chase — three were absent.

Having complained about it, it seems only fair to report that the stations are reappearing! In fact I think all the ones I’ve checked are now back on the map. There are two things about that I find reassuring: that the maps are improving at all, but also, the fact that the stations seem to have been fixed before a lot of the other problems suggests that someone at Apple has the right priorities.

I think it’s quite interesting, incidentally, the way we’ve been spoiled by Google, to the point where I expect the map on my phone not just to have streets and train stations, but bars and restaurants and cinemas and so on. After all, I managed for most of my life with paper maps that marked none of that stuff — not least because they just didn’t have space for them, unlike zoomable electronic maps. It’s a mark of the scale Apple’s cock-up that they didn’t just fail in comparison to Google: their maps are often inferior to an old fashioned A-Z. Those maps wouldn’t have your local hairdresser, but they did usually have useful landmarks like schools, churches, hospitals, nature reserves and so on.

But the main thing is: Apple’s maps are still pretty feeble in this part of the world, but at least there are signs of improvement. Who knows, in a year they might be as useful as an A-Z, and in two years they might be as useful as Google.

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Apple’s new maps: yes, they really are terrible.

I really use the maps on my phone a lot. I’ve found it to be the most surprisingly transformative aspect of having a smartphone: never feeling lost.

So I was slightly worried about Apple replacing Google’s maps in the new version of iOS, but I assumed they knew what they were doing. That it might not be perfect, but it would probably be good enough. So I updated the system.

Obviously the first thing you look at is your own street. And it was a bit disconcerting. The first thing I noticed was a ‘restaurant’ which was actually a food shop and has been out of business for perhaps seven years. There is also an antique shop which no longer exists, and a food shop marked as a petrol station. A car repair place is 250m from where it should be. Completely missing are two restaurants, a café/delicatessen, a clothes shop, a gift shop, a car repair place, a barbers and a post office. And the local primary school.

To be fair, there also four businesses listed correctly.

Now, I don’t actually need every little clothes shop marked on the map, and the data being a year or two out of date is not such a big deal, but still, that’s an awful lot of wrong in a small area. As a comparison, Google has all the businesses marked, up to date and in the right places.

And it’s not a fluke. For example, the ‘food shop marked as a petrol station’: that’s true all over London and seemingly the rest of the UK as well. Almost everything marked with a little petrol pump icon is actually a food shop — although I have also found oil companies, a wholesale kerosene supplier, and a nuclear fuels company. And it’s not just the icons which are wrong; a search for ‘petrol station’ or ‘gas station’ dutifully returns a list of local food shops:

If you’re wondering what real petrol stations are marked as, I checked a few nearby ones; one was marked as a mechanic, two were missing completely.

Irritating but not fatal is the fact that the outlines of buildings in Central London don’t align properly with the roads:

And my favourite find so far is something called the National History Museum in South Kensington.

However, I don’t use maps on the phone as a business directory, primarily. It would be helpful if things like petrol stations, post offices and ATMs were correctly marked, and it’s a step backward that they aren’t; but what really matters is whether I can use the maps for basic navigation. But there’s a bigger problem than a few missing businesses. I checked a few places I regularly visit. If you don’t know the area, it may not be obvious what’s wrong with this picture (apart from yet another corner shop marked as a petrol station):

The clue is ‘Station Road’. Yup, that map is centred on Wimbledon station. There should be a National Rail station, a London Underground station and a tram station marked there — not that Apple’s maps give you any way to distinguish between train stations and tube stations.

Richmond rail and underground stations are also missing. So is Bookham station in Surrey. So is Lambeth North underground. And Notting Hill Gate. And West Dulwich.

I should emphasise: I haven’t done an exhaustive search of London’s transport network, I just checked a few places I happen to use fairly regularly. And without trying very hard I’ve found six missing stations.

A map having a bit less detail, or missing a few restaurants: that’s mildly annoying. Not being able to find petrol stations and post offices: genuinely inconvenient.  But a map with a significant percentage of train stations missing is severely broken. Broken enough that you can no longer rely on it for anything important.

I suppose I should just be grateful that the roads themselves seem to be mainly in the right places — but I suspect we mainly have Ordnance Survey to thank for that, after they released so much data under Creative Commons-type licensing.

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Steve Jobs RIP

On the desk in front of me are a computer and an external hard drive for backup. The computer is a 24″ aluminium iMac from 2007, and the hard drive is a Western Digital My Book Pro from about the same time.

The iMac is 4 years old, so the novelty value has long worn off, but I still get a degree of satisfaction from looking at it: it’s an obviously high quality object, well-made and well-proportioned. The design, with the whole computer and screen suspended from an angled metal foot, might be precarious if it was done badly; but in fact it is solid as a rock, and the angle of the screen adjusts easily but stays where you put it. The Apple logo on the front is the same glossy black as the screen surround and contrasts with the soft, non-glossy brushed aluminium of the body.

The hard drive is designed in broadly the same style: it’s a plain metal box formed out of rounded rectangles, with a simple glowing blue ring on the front. But the metal doesn’t have the same quality of finish as the computer: it’s greyer and slightly shinier, and it’s held together by an ugly plastic rim that immediately makes the whole thing look cheap. And it’s flimsier, and it’s been manufactured via a cheaper process; I think the iMac was machined out of a block of aluminium, whereas the hard drive looks like it was made by bending sheets of metal into shape. And the logo etched onto the side is a bit ugly. And the grille on the top is cut with an odd pattern of square holes and slots which is presumably intended to be attractive but just looks like design for the sake of design. And having managed to find, download and install the right driver to make the button on the front work, it now communicates with me via an arbitrary and completely unintuitive system of flashing lights: if the light is going round in a circle, that means one thing; flashing means something else; a steady light means something different again. If I ever need to know what they mean, I look it up in the manual, then immediately forget again.

Don’t get me wrong, the Western Digital drive is entirely good enough for my purposes and I would cheerfully recommend it to a friend. And despite my nitpicking, it’s not a hideous object, it’s a normal-looking bit of consumer electronics. I’ve seen much worse. But when Apple made the iMac, they didn’t settle for ‘good enough’, ‘not hideous’ and ‘normal looking’. They made something excellent.

I know Steve Jobs didn’t personally design my iMac. The credit for that has to go to Jony Ive and his team. But Jony Ive was already at Apple before Jobs came back, and the company wasn’t winning any design awards. And I bet there are talented designers working at Samsung and Nokia and Sony and even Microsoft. But what Jobs did was create the environment where design is able to survive. He made sure that the good work of designers was not always being undermined by the pressure to ship products quicker, to make them cheaper, to include badly-executed features so you can list them on the box. I bet there are amazing, beautiful prototypes sitting in labs at HP and Sony and Samsung; but at Steve Jobs’s Apple they were still beautiful when they reached the customer.

William Morris said ‘Have nothing in your houses that you do not know to be useful or believe to be beautiful’. Under Jobs, Apple made products that were more beautiful — something that seemed to irritate a lot of technology people, who apparently regard the quest for beauty as suspicious and potentially subversive. But they also made products that were more useful, because Jobs understood that it doesn’t matter how many things a device can do; it only becomes more useful if you actually use it, and you only use it if it’s easy enough to use.

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iPhone 4 quickie

Apple’s publicity seems to be focussing on the video chat, and that’s all very Jetsons and everything, but I don’t suppose I would often find myself in a situation where I wanted to video chat with another person who also had an iPhone 4 and we were both in WiFi hotspots.

But I’m really really keen to have a look at this new 326ppi display. If displays are genuinely crossing the threshold where they no longer look pixelated, where they look like real print, well, that is very exciting. And ingrate that I am, I immediately want to know: when am I going to be able to buy a great big 326ppi monitor for my computer?

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A passing thought on the iPad: handheld ≠ mobile

I think one reason people have a hard time visualising how the iPad will fit into their lives is that they assume it will mainly be a mobile device; i.e. something they will actually carry around with them all the time.

I don’t think that needs to be true for it to be successful. I think it’s significant that Apple had a sofa on stage for the product launch.

Despite the fact that there is more than one real computer in the house, I often use the iPhone at home to look things up on the internet or check my email. Because if you just want to do something quickly, the device which is in the same room beats the one which is somewhere else; but also because sometimes it’s nice to do all that stuff from the comfort of a sofa.

Nintendo recently brought out a larger version of the DS, which might not make sense if you believe that a handheld device is all about portability. But it makes sense to me, because I don’t actually use my DS on the train or waiting for a bus; I sometimes take it on holiday but otherwise it doesn’t leave the house. It’s still nice to be able to just pick it up and play it anywhere. And somehow it feels like less of an effort — you can pick it up, play for a few minutes, put it down — it’s a more casual, comfortable experience than using a ‘real’ games console.

I think the iPad could be a successful product just to have around the house, something to pick up and use for a minute or two as an internet device or for casual gaming; something you can curl up on a sofa with. Something that never leaves the house, except perhaps to take on holiday.

Some people will carry them around, of course, and no doubt people will find lots of ingenious uses for the thing — it is a blank slate — but that may not be the norm.